At the Web 2.0 Expo, I attended a workshop by Scott Berkun who wrote the books “The Myths of Innovation” and “Making Things Happen”. You can find both on his website.
Selfishly, I go into more detail on his philosophy on innovation on my personal blog, but one statement Berkun said is right for this audience to weigh in on.
So here it is - and the context behind the statement is that Berkun was describing four incubation methods of where it’s safe to play with ideas at work.
Here’s what he said: What percentage of ideas from your employees actually makes it out to product? That is the best way to judge the creative culture.
What do you think?
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