Disney targeting kids as well as Moms and Dads

25 04 2008

Sat through a Disney presentation today - man are they awesome. They are doing some cool stuff.

For the teens they are building in functionality that allows them to customize desk top (click and drag approach) and allows teens to do a million things at once (kids can task like this) like watch video, listen to music, play games… Also building a protective social network.

For 6-10 year olds they are building a social network with the profile being a fairie - check it out http://disney.go.com/fairies/

They don’t forget the parents http://family.go.com/. Here they target moms mainly with topics from recipes, travel and family tips to coupons. I know there are PAC projects targeting these areas - thought this might be helpful.