Micromedia, Microblogging and the enterprise

24 04 2008

The term micromedia, a panel here at Web 2.0 said, is only about a year old. It’s about those bit size bits of information floating around the web that’s beginning to take shape at a very rapid pace.

This panel was comprised of Gregarious Narain, Jeremiah Owyang, Stowe Boyd and Brian Solis.

The perfect example of a micromedia tool, obviously, is Twitter. The 140 characters of telling others what you are doing right now has taken off especially within the last month.

Micromedia examples are a great way to engage in conversation in real time, share content, learn, and ask questions. It is something completely different than blogging. I get more responses within Twitter than my blog posts.

Micromedia and microblogging are very different experiences, and require a different mindset. The cool thing about it, the panel said, is that you don’t have to dedicate your full attention to it, which makes it appealing to a more broad base of people and for different uses.

One person in the audience brought up a good question: How can you use Twitter for your business?One way is customer service. For example, Dell and other major companies monitor Twitter and can respond in real time.

Twitter, or any micromedia tool for that matter, allows for instant participation.

Oh, and we were told to look for this in the coming weeks. A version of Twitter for the enterprise, full of new features geared strickly for business, project management and customer service.


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One response to “Micromedia, Microblogging and the enterprise”

24 04 2008
LoMediaCo at Web 2.0 - Capturing Innovation « Wedia Up (22:40:30) :

[...] Micromedia and Microblogging - people like bite-sized info that gives you a sense of things even when you’re not paying close and detailed attention. [...]

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