WediaBuzz

I sat in on a session all about failure.

The main point of the talk put on by Alan Lewis of eBay, Randy Reiland from the Discovery Channel, Scott Green from Google and Ryan Stewart from Adobe was that user adoption is the fundamental measure of success.

They specifically mentioned media companies here. Traditionally media companies have a hard time rolling out something in beta. We want to be perfect, right. Rather, the web is about launching, testing and tweaking constantly.

The lesson, the panel said, was that since users are more forgiving these days they are more apt to give new site or new application more of a chance if your are open and honest with them. Do this so the bad projects fail fast, they say.